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Winning at New Products: Pathways to Profitable Innovation
Dr. Robert G. Cooper, 2005
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Voice-of-Customer-Methods. What is the best source of new-product ideas?
Dr. Robert G. Cooper, Dr. Angelika Dreher, 2010

Cooper_2005_Pathways_to_Profitable_Innovation

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Cooper_Dreher_2010_voice-of-customer_Methods