Winning at New Products - The online seminar complementing Prof. Cooper's latest book [EN]

The bestselling book “Winning at New Products – 5th Edition” is the bible of innovation management. On October 13 and 14, 2020, you will have the opportunity to learn first-hand and from the author personally how the top innovators of tomorrow position themselves.

The digital transformation poses new challenges to the innovation process. The focus of development is on combinations of hardware products, software elements and services – sometimes with a new revenue mechanism.
Find out what answers the top innovators have found to these challenges in this online seminar:

  • Agile Stage-Gate Hybrids: How can we combine agile new product development with stage-gate principles and combine the advantages of both worlds?
  • Tailor-made, lean and fast process from idea to market success: Which tools do the top innovators use to lift their innovation processes into the 5th generation? What are their special characteristics?
  • Selecting the right innovation projects and focusing resources on them: How does this work in times of digitalization, minimum viable products, business model innovations, etc.?
  • and many more …
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