Winning at New Products - The Seminar complementing Prof. Cooper's latest book [EN]
The bestselling book “Winning at New Products” is the Bible of innovation management. In October 2020 you have the opportunity to join Robert G. Cooper’s in his seminar.
Prof. Cooper presents the 5. generation of Stage-Gate: agile, adaptive and accelerated:
- Agile Stage-Gate Hybrids: How can we combine agile product development with Stage-Gate principles? How can we attain the benefits of both worlds?
- Adaptive, lean and accelerated process from idea to market success: What are the tools of the top innovators to evolve their innovation processes to 5th generation level?
- Pick the right innovation fields and projects and focus resources on them: How to innovate in times of digitalization, minimum viable products, business model innovation, etc.?
Learn first hand and directly from the author of the book, how top innovators shape their innovation system for tomorrow.