Methods, Mindsets, Motivation

A compelling two-day seminar which draws on the wealth of experience Cooper possesses from working with the world’s leading firms in product development.

What you learn:

• Launching new products with added value faster and more successfully
• Applying agile methods in physical product development appropriately
• Mastering the challenges of digital transformation in new product development
• Managing innovation activities strategically
• Focusing on the right projects and optimizing the use of resources for innovation

Who we invite:

The seminar is designed for executives and senior managers as well as innovation managers who are responsible for maximizing the returns on their innovation efforts in the fields of Business Development, R&D, Product Management, Marketing and Operations Management.