„If you can’t get to paradise, I’ll bring it to you.“ Ernest Raymond Beaumont Gantt used this sentence to describe the business model of his Hollywood-based Tiki Bar in the 1930s. The cocktail umbrella, an innovation probably invented by Gantt, was used to cool the cold drinks served in the Tiki Bar. If you would like to find out about concepts of successful present and future innovations as well as about contemporary design of innovation processes come and join us on October 4 and 5. You will get the chance to find out from Robert G. Cooper, the top innovation researcher and author personally in his seminar “Winning at New Products”. Sign up here today!