The seven principles of the latest Stage-Gate® method add up to a streamlined, new-product idea-to-launch process

Dr. Robert G. Cooper, 2006

Many businesses use the Stage-Gate® process—which this author introduced in 1988—to conceive, develop, and launch new products. As proficient companies have implemented, modified, adapted, and improved the methodology, it has morphed into a faster, leaner, and more effective tool. The next generation process, or NexGen Stage-Gate, builds in seven principles of lean, rapid, and profitable new-product development to maximize productivity in product innovation.